Mittwoch, 2. März 2011

Stoppt den Trend zum Billig-Bier - Appell an deutsche Brauer

Amerikanische Brauer appellieren und warnen ihre deutschen Brau-Kollegen. Wem nutzt eigentlich das Billig-Bier ? Und wann ist endlich Schluss mit Billig ?

German beer is hitting rock bottom at $1.18 a six pack - National beer | "More and more brewers are going out of business or having to compete on price. When you compete on price you offer less variety, less character, fewer styles. Survival is the name of the game. There are many losers.

End the end, the beer drinker will be the biggest loser. When the field of brewers is so few, you can guarantee your bet that the existing monopolies will edge their prices higher and higher. Then beer drinkers will wonder, “Where have all the breweries gone.”"

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