Montag, 31. Januar 2011

Can people distinguish between different brands of European pale lager beer?

Fascinating series of blind-tasting beer experiment:
"We conclude that the differences between these three European pale lager brands are too subtle to be detected by regular beer drinkers, even under controlled conditions."
Read the full story here:
http://aic.ucdavis.edu/aaweconf/abstracts/Goldstein_Campbell_Alemenberg_Dreber.pdf

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