Donnerstag, 25. November 2010
Discovery’s ‘Brew Masters’ Explores the Art of Beer
Discovery’s ‘Brew Masters’ Explores the Art of Beer - NYTimes.com: "AT this advanced reality-TV moment — what with shows about crab fishermen and cake decorators and extreme eaters— it’s a little surprising that no one has gotten around to beer. A multibillion-dollar industry responsible for seemingly half the advertising on television, beer would appear to be a natural subject, not to mention a marketable one. As Stephen Reverand, a vice president for development at the Discovery Channel, framed it recently, “The planet is divided into rice cultures and bread cultures, but everyone makes beer.”"